B2B Marketing Intelligence · Omaha, NE

Marketing Intelligence & Competitive Strategy for Midwest B2B Companies

Most B2B companies make five and six-figure marketing decisions with no idea what's working, what their competitors are doing, or why their leads aren't converting. AdJo fixes that — in 7 days.

Trusted by teams at GSK · Micron Technology · Spectrum Science and B2B companies across the Midwest.

Book a Discovery Call See Our Work
Why businesses choose AdJo
7days
Full competitive audit delivered — not weeks, not months
15+yrs
B2B marketing strategy across SaaS, commercial, and healthcare
0fluff
Every deliverable is specific, actionable, and tied to revenue
500mi
Serving B2B companies across the Midwest from our Omaha base

"Marketing built for business owners — not marketers."

Career experience at
GSK Micron Technology Spectrum Science OMD MullenLowe Zimmerman Advertising
The Problem

Your competitors are winning.
You just don't know how — yet.

Mid-market B2B companies in Omaha and across the Midwest are flying blind. They have marketing budgets. They don't have marketing intelligence. Most have never had anyone show them exactly where their leads are leaking, what their top competitors are doing online, or which channels are quietly burning their budget.


That gap — between what you're spending and what you're getting — is what AdJo Consulting was built to close. We deliver the strategic clarity that used to cost $25,000 and take three months, in 7 days flat.

What We Offer

Real strategy.
Real support.
Real results.

01 — Flagship Service

AdJo Clarity Report

Your complete B2B marketing intelligence audit. We diagnose exactly where you're bleeding budget, where competitors are beating you, and the 5 highest-leverage actions for the next 90 days.

$5,500
One-time · Delivered in 7 business days
Book This Audit
  • Competitive landscape analysis (5 competitors)
  • Website conversion & performance audit
  • Lead source & channel ROI assessment
  • SEO gap & keyword opportunity report
  • Buyer persona & messaging alignment review
  • Prioritized 90-day growth roadmap
  • 60-min strategy walkthrough call
02 — Monthly Retainer

AdJo Growth Partnership

Your outsourced B2B marketing brain. Monthly competitive monitoring, strategy sessions, and roadmap accountability — without the full-time CMO price tag.

$4,500/mo
Monthly retainer · No long-term lock-in
Start Partnership
  • Monthly competitive intelligence update
  • Channel performance review & optimization
  • LinkedIn B2B prospecting strategy
  • Email campaign strategy & sequencing
  • CRM & pipeline alignment (HubSpot)
  • Bi-weekly strategy sessions
  • 90-day roadmap accountability
03 — Intelligence Subscription

AdJo Weekly Intel

Automated competitive monitoring delivered every Monday. Know what your competitors launched, ranked for, and changed — before your team's morning meeting.

$399/mo
Subscription · Cancel anytime
Subscribe Now
  • Weekly competitor movement report
  • New keyword & SEO ranking alerts
  • Website & offer change monitoring
  • One priority recommendation per week
  • Industry trend snapshot
  • Delivered every Monday morning
Case Studies

The work speaks
for itself.

Commercial Security · Omaha, NE

Regional B2B Security Provider

ASI Systems Pro — Full Marketing Intelligence Audit
The situation: A Midwest commercial security company generating $80K/month in revenue was losing deals to competitors they didn't know existed online. Their website had a 100% mobile bounce rate, zero SEO presence, and over $2K/month in ad spend with no measurable return.
What AdJo delivered

Full competitive audit across 5 regional competitors revealing a 340+ keyword gap. Lead source analysis identifying referrals as their #1 channel with zero systematic program to scale it. Website conversion diagnosis with specific technical and messaging fixes. LinkedIn B2B outreach strategy targeting 5,000+ security decision-makers. A 90-day roadmap prioritized by revenue impact.

340+
Keyword gaps identified vs. top competitor
$2K+
Monthly ad spend identified as untracked
7
Days to full competitive clarity
B2B SaaS · Growth Stage

Safety Management Software Platform

BIS Safety Software — Phase 1 Marketing Analysis
The situation: A growth-stage B2B SaaS company was outspent 20-to-1 on PPC by competitors with 19,900 SEO keywords versus their 1,680. Their HubSpot pipeline had no MQL-to-SQL tracking and content was misaligned with every buyer persona.
What AdJo delivered

Full competitive PPC and SEO benchmarking against 4 direct competitors. HubSpot pipeline audit revealing critical MQL-to-SQL tracking gaps. Content-to-persona alignment analysis across all buyer segments. Channel ROI benchmarking exposing PPC at 36% ROI vs. organic search at 748% ROI. Complete growth strategy rebuild shifting budget to winnable channels.

748%
SEO ROI vs 36% PPC — channel gap identified
18K+
Keyword gap vs. category leader
4
Competitors benchmarked in full detail
What Clients Say

Real feedback from
real clients.

"Serina delivered more competitive clarity in one week than our previous agency gave us in six months. The Clarity Report showed us exactly where we were losing ground and exactly what to do about it. Invaluable."

Troy W.
Owner · Commercial Security · Omaha, NE

"We had no idea how far behind we were on SEO until Serina showed us the data. She didn't just diagnose the problem — she gave us a roadmap we could actually execute. The channel ROI analysis alone saved us thousands in wasted ad spend."

Marketing Director
B2B SaaS Platform · Growth Stage

"What impressed me most was how specific everything was. Not vague recommendations — exact actions, exact channels, exact priorities. That's what we needed and that's exactly what we got."

COO
Regional Healthcare Operator · Midwest
About AdJo

The strategist
behind the work.

Serina Jones-Welch

Founder & Lead Strategist, AdJo Consulting

I built AdJo Consulting because I kept seeing the same problem: mid-market B2B companies were making expensive marketing decisions with no real data behind them. No competitive intelligence. No channel-level ROI visibility. No clear picture of why their leads weren't converting. Just spending and hoping.

With 15+ years of B2B marketing strategy experience — working with teams at GSK, Micron Technology, Spectrum Science, OMD, and MullenLowe — I've seen how Fortune 500 companies approach marketing intelligence. I built AdJo to make that same level of strategic clarity accessible to the businesses that need it most: mid-market B2B operators in Omaha and across the Midwest who have real marketing budgets but no one connecting the dots.

Every AdJo engagement is led personally by me. No junior analysts. No account managers passing messages. You get direct access to senior-level strategic thinking on every deliverable.

✦
15+ years B2B marketing strategy & GTM execution
✦
Experience across SaaS, healthcare, commercial services & enterprise
✦
Competitive intelligence & HubSpot pipeline specialist
✦
B.A. Communications & Media Studies, Cal State Fullerton
Connect on LinkedIn
How It Works

From flying blind to
full clarity — in 7 days.

Discovery Call

30 minutes. We learn your business, competitors, goals, and biggest frustrations.

Day 1

Deep Audit

We analyze your competitive landscape, website performance, lead sources, channel ROI, and messaging alignment.

Days 2–5

Roadmap Build

We turn the audit into a prioritized 90-day action plan ranked by revenue impact and ease of execution.

Days 5–6

Strategy Walkthrough

We present your full report, answer every question, and give you everything needed to act immediately.

Day 7
FAQ

Questions we
hear most often.

AdJo works with B2B companies in the $1M–$20M revenue range that have a marketing budget but lack strategic infrastructure. Ideal clients include commercial service companies, regional healthcare operators, multi-location businesses, franchise operators, and growth-stage B2B SaaS companies across the Midwest.

Agencies execute — they run your ads, post your content, build your website. AdJo diagnoses. We tell you exactly what's working, what isn't, what your competitors are doing, and where your highest-leverage opportunities are. We give you the intelligence to make smarter decisions — whether you act on it yourself, with your team, or with an agency. Many clients use the Clarity Report to hold their existing agency accountable.

No. AdJo serves B2B companies across the Midwest including Kansas City, Des Moines, Wichita, Sioux Falls, Lincoln, and beyond. All engagements are conducted remotely with video calls for discovery and strategy walkthroughs. We have particular depth in the Omaha market but our methodology works for any regional B2B business.

If your AdJo Clarity Report doesn't surface at least 5 specific, actionable insights your business can act on immediately, we'll continue working with you at no additional charge until it does. We stand behind the quality and specificity of every deliverable we produce.

Day 1: 30-minute discovery call to understand your business, competitors, goals, and current marketing setup. Days 2–5: Deep competitive audit, website performance analysis, lead source review, channel ROI benchmarking, and buyer persona alignment check. Days 5–6: Roadmap development and full report writing. Day 7: Delivery and 60-minute strategy walkthrough call where we walk through every finding and answer every question.

Absolutely. The AdJo Weekly Intel subscription is a great way to start seeing competitive intelligence value immediately at a low commitment. Many clients begin there and upgrade to the Clarity Report once they see the gaps the weekly reports surface. There's no obligation to upgrade and no lock-in on any subscription.

The AdJo Clarity Guarantee

If your Clarity Report doesn't surface at least 5 specific, immediately actionable insights — we keep working at no additional charge until it does. No vague deliverables. No generic recommendations. Just intelligence you can act on.

Ready to stop guessing?

Find out what your competitors know that you don't.

Book a free 30-minute discovery call. We'll show you what your competitive landscape actually looks like — it usually takes less than 10 minutes to surface something your competitors are doing that you haven't seen yet.

Book Your Free Discovery Call

No commitment. No agency bloat. Just clarity.

Prefer email? Reach us at hello@adjoconsulting.com